The Shu Uemura eyelash curler. For a mere $19, you can go from regular girl to Bambi. It is considered an icon in the cosmetics industry, widely regarded as the only eyelash curler that can achieve the perfect curl.
Going forward, its going to take a bit more than $19 to achieve that curl. L'Oréal USA, which took a 20 percent stake in the company in 2000, has decided to pull the luxury brand's product from US shelves. Carol Hamilton, president of L'Oréal USA's Luxury Division explained: "We love the brand, but it is a very small part of our portfolio." "It's a simple decision after a very complex analysis: we have a very large portfolio, and we want to focus on growing the brands which have a larger presence in the U.S. market."
There is a bit of good news. The products will continue to be available via the brand's website, http://www.shuuemura-usa.com/. Nevertheless, I might have to hit Sephora tomorrow to stock up. You never know.
Oh no!!! My Shu Uemura eyelash curler is an ESSENTIAL part of my make-up routine! Thanks for the heads-up; I'm definitely going to stock up now!
ReplyDeleteNo problem! FYI, my local Sephora sold out in one hour. ONE HOUR! I did manage to find a few, but the anxiety has already set in...
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